MARKETING INFORMATION & MATERIALS
This page is a collection of past
marketing materials for and reference sources on Steinberger products. It includes catalogs, brochures,
sales fliers, advertisements, magazine features, books and other relevant historical items and mentions. The
majority of
these were created for Steinberger Sound by Stu Staley of ENC Media, and
he's supplied original high-quality scans for them whenever possible.
We've also noted the creation/publication
date if known.
Some of these items are quite
large, so please be patient when downloading them. If you have any items not listed
here that you can share, please contact us through our Yahoo!
Groups forum.
Video Clips
Click here to go to our video
download page
Catalogs
Most of Steinberger's notable history was
before the desktop publishing revolution. So most of the catalogs were
produced by the pre-PC "mechanical" layout form, which was then
photographed for each page. Because of the time / effort / cost to do this
the company often reused catalogs from year to year (only updating the retail
price sheet) or made minor changes to existing layouts.
Retail Price Lists
Brochures, Fliers, Announcements & Dealer Literature
Black & White Magazine Ads
Color Magazine Ads
Posters
Periodical Features,
Interviews & Reviews
These items are either announcements, mentions
and reviews of Steinberger products, or are interviews with noted Steinberger
players. The interviews often feature great detail about their instruments
and how they utilize them.
- Guitar
World - bass review (1980)
- Good
Times - bass review (1981)
- Sounds (UK) -
L2 review (1982)
- Time [page 1,
2] - innovative design article - (1982)
- Musician
- bass review (1983)
- Guitar Player [article,
pic] - Bill Wyman L2 (1983)
- New
York Times Business Review - product/company profile (1984)
- Musical
Merchandise Review - XP2/GP2 intro (1985)
- Guitar
Player - GL2T review (1985)
- Sounds
(UK) - TransTrem review (1985)
- Guitar Player
- GM1TA review (1987)
- Guitarist
(UK) - GM1TA (1987)
- Guitarist
(UK) - Quick connector system (1987)
- Guitarist (UK) [cover;
pic 1, 2,
article]
- Allan Holdsworth int'v (1987)
- Guitar
World - GP4T review (1987)
- Guitar
Player - plant tour (1988)
- Guitar
Player - XL2TA review (1988)
- Guitarist (UK) [page 1,
2] - Arlen Roth int'v
- IM&RW (Int'l Musician & Recording
World / UK) [page 1, 2,
3]
- GM doubleneck review (1989)
- Guitarist (UK) [page,
enlarged photo]- Reeves Gabrels
int'v / incl. GL prototype discussion (1989)
- Guitar
Player - Klein/GK2S review (1990)
- Guitarist (UK) [page 1,
2] - Q4DBA [XQ2A-DB] review (1990)
- IM&RW (UK) [page 1,
2, 3]
- Q4 & XL2 reviews (1990)
- Guitar Player [page 1,
2] - GS review (1991)
- Guitarist (UK) [page 1,
2, 3] - GS7ZA review (1991)
- Guitarist (UK) [page 1,
2, 3]
- GK4T review (1991)
- Guitarist
(UK) [page 1, 2] - Reeves Gabrels int'v
(1993)
- The Guitar
Magazine - Leslie West (1994)
- Bass Player - The Great Basses / 1985 Steinberger
XL-2 (1996)
- Gibson
- press release / Summer NAMM, new colors (1991)
- Guitarist (UK) [page 1,
2] - GL2S review (1998)
- Gibson
- press release / Davey Johnstone (1998)
- Harmony
Central - press release / Summer NAMM, new models (1998)
- The Guitar Magazine (UK) [page 1,
2, 3, 4]
- History of Steinberger (1999)
- Bass Frontiers [page 1,
2, 3,
4]
- Ned Steinberger int'v (2000)
- Guitarist
(UK) - A look back at Steinbergers (2000)
- GIbson
- press release / replacement parts from MusicYo (2001)
- Guitarist
(UK) - Spirit XZ-25 review (2001)
Special thanks to Yahoo! Group member Paul Walsh
for all of the UK publication scans.
Book Features
- The Ultimate Guitar Book [page 1,
2] - Headless guitars (1991 / Dorling Kindersley)
- The Electric
Guitar - L2 feature spread (1993 /
Virgin Books)
- The Bass Book [feature pages 1, 2,
3, 4, 5;
pic 1, 2;
reference 1, 2] -
Detailed history of graphite instrument construction incl. Steinberger (1995 /
Balafon)
- Eyewitness Books / Music [cover,
spread] - Kids book on instruments shows
XL2
- The World Of
Guitars - GM picture (1999 /
Greenwich Editions)
- Electric
Guitars - The Illustrated Encyclopedia
- (2000 / Balafon)
- The Illustrated Directory Of Guitars [cover,
spread] - (2001 / Salamander Books
Ltd.)
- American
Basses by Jim Roberts [design feature - 1,2;
Steinberger - 3, 4,
5; NS Design - 6,
7] (2003 / Backbeat
Books)
Miscellaneous Items